What is Sound Branding?
SoundBranding is a pioneer and leader in creating sound identity and sound design since 2001.
Commonly referred to as audio branding, sound branding, or sonic branding, our work at SoundBranding focuses on developing distinctive and unique sound identities for application in corporate culture and brand communication.
A corporate or brand sound identity may manifest in the form of: a soundtrack, environmental sound, product design related sound, signal sounds, a sound logo, or a sound signature.
All of the mentioned sound identity forms may be designed to reflect the identity of the company or brand, and all of them may be protected by copyright.
These are examples of branded sound under copyright protection:
This type of sound may be used in: environmental design, video marketing and more. By using branded sound a company is recognised by its sound in addition to its visual representations, which creates a whole new dimension of possibilities for brand identity articulation.
This may not only strengthen the brand but also limit further marketing music costs, as well as safeguard the brand identity from possible PR issues which may arise when using known artist music in brand communication.
Our unique expertise has brought our clients highly recognisable and memorable sound identities.